I build GTM systems that turn strategy into revenue.

How I work

Most GTM problems are not strategy problems. The strategy exists. What is missing is the system that executes it — the data layer that finds the right accounts, the tooling that routes the right signals, the process that makes sure nothing falls through.

Every engagement starts with what is already there: CRM data, closed-won patterns, product signals, partner relationships. The answer is usually already in the data. Most teams are not looking.

I have done this across demand gen, BDR infrastructure, sales-to-CS handover, renewal forecasting, and partner ecosystems. The tools change. The approach does not: find the signal, build around how buying decisions actually happen, and create systems that compound over time.