About

I am a GTM and Revenue Operations practitioner with eight years building the systems that sit behind sales, marketing, and customer success at B2B companies.

I have led GTM builds across SaaS, RPA, adtech, and cleantech — from first outbound motion to partner ecosystems to renewal engines. I work across the full revenue function: demand generation, BDR infrastructure, sales process, CS operations, and RevOps architecture.

How I work

Every engagement starts with existing data, not a blank slide deck. The ICP is usually already visible in closed-won data. The churn signal is already in product usage. The partner opportunity is already in the network. The work is finding it, then building around it.

I build GTM motions around where buying decisions actually happen — not around what is easiest to execute internally. At two companies, that meant pivoting away from direct sales entirely. At others, it meant layering a partner channel on top of an existing motion.

The systems I build are designed to compound. Partner-led pipeline outperforms direct sales on close rate, deal value, and retention. A renewal engine that catches signals early is cheaper than a reactive save play. The right infrastructure pays back over time.

Tools

HubSpot · Clay · n8n · Outreach · Apollo · Salesforce · Cognism · ZeroBounce · Notion